Journal Publication

Impact of Technology-Based Service Innovations on Tourist Site Revisits.

Dr. Johney Johnson The tourism industry is a vital component of the economy and is essential for advancing society, culture, and the environment. Digital technology has changed various facets of the tourism industry, increasing accessibility, convenience, and the capacity to accommodate individual preferences. The tourists’ intention to revisit can be taken as a measure of the success of a destination, and it depends on the experience they gain from their visit. The present study assesses how revisiting tourist sites is influenced by the variables of technology-based service innovations, service value, and experience sharing through technology. The study was based on […]

Effect of digitalisation on performance: evidence from dairy cooperatives of South India

Dr. Roshna Varghese This study examines the effect of digital technology adoption on the performance of dairy cooperatives. It assesses the advantages and effects of digitalisation on intermediary variables, which subsequently influence outcome variables such as financial, operational, and firm-level employee performance. The research employed a quantitative, explanatory design, collecting data using a questionnaire survey. A structured questionnaire was administered to 996 senior officials of dairy cooperative societies of South India. SmartPLS was used for structural equation modelling. An importance-performance matrix analysis (IPMA) of path modelling was conducted to evaluate the effect of exogenous variables. The study’s findings indicate that digitalisation is a […]

CONCEPTUALISING THE ROLE OF AI INFLUENCERS IN SHAPING CONSUMER BEHAVIOUR

Dr. Johney Johnson This conceptual study examines the role of artificial intelligence (AI) influencers in influencing consumer behaviour. The study is premised on the Source Credibility theory. The study has found that even if AI influencers are less authentic than human influencers, they may still build trust by enhancing their credibility through effective promotion and brand alignment. The study also outlines the pivotal role of expertise of the AI influencer in shaping consumer behaviour. Although consumers might be sceptical at first, AI influencers humane qualities might help them win over customers trust over time. To stand out in the digital […]

A STUDY ON WOMEN ECONOMIC EMPOWERMENT THROUGH SELECTED SELF HELP GROUPS WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT

Dr. Johney Johnson SHGs have emerged as a powerful mechanism for fostering economic independence, enhancing selfesteem, and promoting financial inclusion among women. By focusing on a sample of SHGs within Kottayam, this research aims to evaluate the impact of these groups on women’s economic status and overall well-being. The purpose of the study is to find out the economic empowerment of women through Self Help group of Kottayam district after the introduction of small finance banks in India. The study will consider various aspects such as income level, family wellbeing, credit access, poverty alleviation, improvement in standard of living. This […]

The Effect of OTT Platforms usage Pattern among Gen Z: An Empirical Investigation with Special Reference to Kottayam District in Kerala State

Dr.Johney Johnson OTT is an online entertainment platform and is one of the popular platforms on the internet. The OTT platforms initially struggled to attract customers in India but eventually it started to get popular among Indian customers. After covid 19 restrictions were lifted, the OTT platforms started to face stiff competition in holding its customers as customers got other alternative options for entertainment. So, in order to retain existing customers and acquire new customers OTT platforms need to reframe its service by understanding the customer usage pattern and OTT platform influence on existing customers. The Generation Z will be […]

The Effect of OTT Platforms usage Pattern among Gen Z: An Empirical Investigation with Special Reference to Kottayam District in Kerala State

Dr.Johney Johnson OTT is an online entertainment platform and is one of the popular platforms on the internet. The OTT platforms initially struggled to attract customers in India but eventually it started to get popular among Indian customers. After covid 19 restrictions were lifted, the OTT platforms started to face stiff competition in holding its customers as customers got other alternative options for entertainment. So, in order to retain existing customers and acquire new customers OTT platforms need to reframe its service by understanding the customer usage pattern and OTT platform influence on existing customers. The Generation Z will be […]

Role of Small Finance Bank in Uplifting the Indian Economy During Covid 19 Pandemic Period.

Dr. Johney Johnson In the year 2020, India was also hit by the COVID-19 pandemic like many nations across the globe, but through various public health and economic measures, it is managing the effects of the COVID-19 pandemic. All the sectors of the Indian economy got affected by the Covid-19 pandemic, with small business units, micro and small industries, and unorganized sector entities getting hit the hardest by this pandemic and are now facing another big crisis. In this article, we are providing a holistic outlook on the role of Small Finance banks in uplifting the Indian Economy during the […]

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