Dr. Johney Johnson The tourism industry is a vital component of the economy and is essential for advancing society, culture, and the environment. Digital technology has changed various facets of the tourism industry, increasing accessibility, convenience, and the capacity to accommodate individual preferences. The tourists’ intention to revisit can be taken as a measure of […]

This study examines the effect of digital technology adoption on the performance of dairy cooperatives. It assesses the advantages and effects of digitalisation on intermediary variables, which subsequently influence outcome variables such as financial, operational, and firm-level employee performance. The research employed a quantitative, explanatory design, collecting data using a questionnaire survey. A structured questionnaire […]

EDITORS :- Johney Johnson, Santhosh P Thampi, Biju M K Published by :- Excel India Publishers, New Delhi